02 / Profit Intelligence

This month,how much did you keep?

Estimate ad capacity after sales, returns, platform fees, logistics, and overhead. The sample figures are in USD; replace them with your actual data.

Revenue & orders

Average selling price / unit ($)

Monthly ad orders

Monthly organic orders

Estimated return rate (%)

Estimate one SKU and one unit per order. Adjust the average realized price for multi-unit orders, discounts, or shipping revenue.

Platform & payments

Sales platform

Amazon referral fee examples

Platform / additional transaction fee (%)Use the actual category referral fee.

Payment processing rate (%)

Fixed payment fee per transaction ($)

Platform subscription ($ / month)

Default rates are estimates. Use your actual statements, category, and plan.

Product & logistics

Product cost / manufacturing ($ / unit)

Inbound freight: factory to market ($ / unit)

Outbound fulfillment: warehouse to customer ($ / order)For Amazon, enter FBA fulfillment fees; for Shopify, enter warehouse and shipping costs.

Return handling / loss ($ / returned order)

Other variable cost per order ($)For example, packaging, picking, or insurance. Do not duplicate outbound fulfillment costs.

Shipped product and delivery costs apply to all orders, including returns. This is a conservative estimate.

Advertising & overhead

Current monthly ad spend ($)

Overhead allocation (% of revenue)Do not include costs here if entered as monthly amounts below.

Payroll / contractors ($ / month)

Rent / warehouse ($ / month)

Utilities / internet ($ / month)

Software / tools subscriptions ($ / month)

Other costs

For example, photography, design, accounting, insurance, promotions, customer support, or excess storage.

Your profit targets

Target net margin (%)The ad-spend limit updates as you make changes.

Target monthly net profit ($)

Your original monthly profit estimate ($, optional)

Estimated monthly net profit —View full estimate ↑

US rate references:Amazon fees ↗ Shopify plan ↗. Shopify monthly plan costs are based on annual billing, and payment rates are standard online card examples. Actual charges may differ.