Known
US$12,000 in product sales minus US$500 in discounts and US$700 in refunds equals US$10,800 in net sales. This is not profit.
FICTIONAL TEACHING EXAMPLE
Fictional example: one decision, one next step
This is a fictional DTC teaching case, not a client result. A first fit conversation separates known facts from missing data before choosing a checkable action.
Unknown
Product costs, platform and payment fees, fulfillment, return losses, advertising attribution, and overhead have not been reconciled.
Next step
Reconcile the same month, channel, and currency before deciding whether to increase the advertising budget.
The free call is not a full profit audit. No sales, ranking, or profit result is guaranteed.