Establish the baseline
Define the decision, reconcile the data, and identify the main constraint.
Find the constraint holding your brand back. Connect your offer, conversion, advertising, and team around one growth decision—with profit as the guardrail.
Free 30–45 minute conversation · Request by email · Time confirmed manually
Try the public tools, work through a fictional example, and decide whether our approach fits your business.
Identify what needs attention across profit, demand, conversion, and execution.
Explore ↗02 / FREE TOOLChange the assumptions. See how costs and ad spend affect contribution profit.
Explore ↗03 / FREE TOOLUse a fictional case, PDF, and workbook. No sign-in required.
Explore ↗More traffic cannot repair weak unit economics. A better product page cannot solve an unclear offer. More tools cannot replace an owner and a review date. Start by finding the constraint, then choose one test you can measure.
A six-question self-check ↗Build from economics to demand, then connect the work to a weekly operating rhythm. Your team keeps control of execution.
Reconcile sales, refunds, fees, fulfillment, and ads. Use contribution profit to set a responsible testing budget.
02 / OFFER & CONVERSIONClarify who the product is for, what problem it solves, and the evidence a buyer needs. Reduce friction before buying more traffic.
03 / DEMANDConnect keywords, creative, PPC, and landing pages. Give each experiment a metric, a budget, and a stopping rule.
04 / RETENTIONExamine repeat purchase opportunities, customer experience, and product expansion. Use evidence before adding a channel.
05 / EXECUTION & AIAssign an owner, deadline, and review metric. Use AI to help organize work; people approve decisions that affect the business.
A planning example to adapt to your business—not a delivery promise or a guaranteed result.
Define the decision, reconcile the data, and identify the main constraint.
Run one focused experiment. Track cost, conversion, and contribution profit together.
Keep what the evidence supports. Assign owners and review progress every week.
Amazon and DTC founders and operators with sales data, a team that can execute, and a business decision worth checking. We welcome conversations in English and Chinese.
You have a product, current sales and cost data, and someone responsible for putting decisions into practice.
If you are still validating your first product, use the lesson and self-check first. We do not promise sales, rankings, or profit.
A 30–45 minute fit conversation focused on one decision: what is known, what is missing, and one checkable next action. With your consent, the team sends a one-page recap for correction. It is not a full business audit.
Launch is $10,000 once for 90 days. Accelerate is $50,000 total over five months: $20,000 to start, then $10,000 at the start of months 3, 4 and 5. Both include all 30 classes. Review the plan details and confirm scope and scheduling before paying. Compare plans & enroll ↗
The current approach is education, data diagnosis, and strategy guidance. Your team owns execution. Any later scope and fees must be agreed separately in writing.
No. Start with approximate or de-identified summary figures. Do not send passwords, verification codes, raw customer records, or sensitive financial files through the application.