03 / Commerce Growth Engine
Every ad dollar
needs a job.
Growth does not mean increasing every budget equally. Choose your current stage to see how to prioritize traffic, conversion, and profit.
Choose your current stage
Operating loop
A traceable growth loop
INPUT
Unit economics
SKU profit, inventory, cash flow, and TACoS limits.
TEST
Traffic experiments
Search intent, keywords, placements, and bids.
READ
Conversion signals
Clicks, orders, reviews, pricing, and product pages.
DECIDE
Reallocate
Scale, fix, reduce, or stop—and record why.