Convert the traffic you have,
then open new channels.
If paid clicks leave without buying, more budget only increases waste. Check conversion and returns, then use actual channel profit to guide expansion.
Find what is blocking conversion.
Check only items supported by buyer behavior, product data, or customer-service questions. Completing the review does not mean conversion has improved.
Product page & buying experience
0 / 6 confirmedPut new channels through four gates.
The same product has different commissions, payment, fulfillment, and acquisition costs on Amazon and Shopify. Revenue alone cannot tell you where to sell.
Unit economics
After platform and payment fees, inbound and outbound shipping, returns, and ads, can you still meet your target margin?
Demand & traffic
Is there verifiable search or existing-customer demand for this channel? Who owns the initial traffic?
Fulfillment capacity
Can product data, inventory sync, delivery times, support, and returns keep up?
Test and exit criteria
Set an owner, test budget, evaluation period, and stop conditions to prevent endless investment.
What should you do this week?
The product page still has clear issues
Improve images and copy, bundle pricing, review concerns, and mobile checkout. Watch conversion and return rates.
Conversion is stable, but new-channel profit is unclear
Recalculate SKU economics with actual costs before running a small channel test.
Conversion and unit economics are validated
Test the channel with a limited set of products and budget. Record an owner and weekly review metrics.